Three years out of the walled garden — what actually mattered and what was theatre
I've been mostly de-Googled for about three years. Not perfectly, not smugly — I still use the odd Google service through a browser sandbox when there's no real alternative. But the daily stuff has moved off, and here's my honest retro on what was worth the effort. Worth it: moving email to a paid provider whose business model is charging me instead of reading me. Moving search to one that doesn't build a profile. Replacing the default keyboard, because keyboards see literally everything you type. Switching maps to something that doesn't tie every trip to a lifelong identity. These changed the actual flow of data off me and I'd do them again in a heartbeat. Mostly theatre for my threat model: obsessing over browser fingerprinting to the last decimal while still logged into a personal account in the next tab. Chasing the 'perfect' privacy phone and bricking it twice. Rewriting my whole life around avoiding one company when the data brokers had already bought most of it from a dozen others. The grass is genuinely fine out here. It's just grass. The trick was doing the boring high-impact swaps and not treating it as a religion.
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Create an accountThe keyboard call-out is one people always miss. A third-party keyboard with network permission is the single most intimate telemetry pipe on your device and folks install them for the cute themes. Good list — it's the 'change where the data flows' items that pay off, not the cosmetic ones.
the paid-email point is the whole thing in one line: if you're not paying, your attention and your inbox are the product. I moved mine years ago and the mental shift of 'this company works for me' is worth as much as the technical privacy.
Strong agree on the anti-theatre section. Fingerprinting resistance is real but it's an all-or-nothing property — a hardened browser that's simultaneously logged into your named account is defeating its own purpose. Pick the browser strategy that matches how you actually browse, then be consistent, rather than chasing a perfect score in a benchmark that doesn't reflect your usage.
'be consistent' is the underrated verb in all of this. an okay setup you actually stick to beats a perfect one you abandon after a month because it broke a website you needed.
late add to the de-Googling retro: the sneaky win was reclaiming attention, not just data. once the profile-driven feeds and 'you might also like' engines were off, I noticed how much of my behaviour they'd been quietly steering. the privacy was the door; the calmer head was the room behind it.